Content-ON: getting a UX content team to talk words
An online workshop series I initiated to unify how our UX content team writes – starting with voice.
Problem
Writing across the UX content team wasn’t consistent enough, and the team didn’t spend enough time together “talking words”.
What I did
1. Let the team choose the topic. I collected topic ideas, the team dot-voted, and I picked the three most popular. The first one was voice.
2. Prepare asynchronously. After setting a goal and outcomes, we started on the topic in a series of exercises: mad-libs ideation, dot voting, comparing and contrasting, and “this, but not that” definitions.
3. Design the workshop around the results. I built the session on what the asynchronous work produced, mapped it out with help from Design Thinking experts, and brought in a designer to make the boards look professional.
4. Run it and learn. I sent out the agenda, ran the workshop and collected feedback.
The work
Result
- An updated UX writing style guide.
- More awareness in the team of how cultural and language differences change the way we understand certain terms.
What I’d do differently
I’d ask for help more often.
“The Content-On workshop series that she brought to fruition was both a great learning experience as well as a very timely and impactful way for the UX Content team to come together and align beyond words to shape the way we communicate with our users.”